Geedup 13YR PFK Hoodie Black/Pink

The 13YR PFK Hoodie — 13 Years of Play For Keeps

On 2 June 2023, Geedup Co. marked 13 years of existence with a drop that captured everything the brand has ever stood for. The Geedup 13YR PFK Hoodie in Black/Pink is that piece — a limited-edition anniversary hoodie that combines the brand’s heavyweight construction standard with a colourway that has no intention of going unnoticed.

The deep black base is intentional — it grounds the piece and gives the oversized pink PFK chest graphic room to hit with full force. Play For Keeps isn’t just a slogan on this hoodie. It’s the entire philosophy that has kept Geedup Co. relevant for 13 consecutive years in a streetwear landscape that routinely chews up and spits out brands that don’t have genuine roots. This hoodie is proof of those roots.

For New Zealand buyers, this is authentic Geedup stock shipping domestically — no international wait times, no import complications. The 13YR PFK Black/Pink is one of the most sought-after hoodies in the Geedup catalogue and remains available in our NZ store while current sizes last. This will not be restocked.

Construction & Material

Product Specifications

How to Style the 13YR PFK Hoodie Black/Pink

The Black/Pink colourway is bold by design — it pairs best with clean, simple bottoms that don’t compete with the chest graphic. Geedup G Trackpants in Black are the most natural pairing — same brand, same DNA, colour that grounds the pink without dulling it. Add Nike TN in black or white to complete the look.

For winter layering, pull this hoodie under the Geedup 13YR PFK Varsity Jacket in Black/Cream — the anniversary pieces from the same drop, worn together as a complete 13YR fit. The cream accents on the jacket complement the pink of the hoodie without clashing. This is the definitive collector combination from the 2023 anniversary drop.